5 Ways to Revamp Your LinkedIn Profile


By, Tina Reddy, Recruiting Manager

When was the last time you updated your LinkedIn profile, too long ago? You should be updating your profile frequently in order to get it to 100% complete and keep updating it as you receive new job positions. LinkedIn is a social networking tool that recruiters use to seek out qualified candidates. LinkedIn is your digital business card; therefore, it’s vitally important to be sure your profile is as complete as possible. Check out these five ways to revamp your LinkedIn profile to ensure you land your next contracting position.

Snapshot Resume
Is your resume full of long job descriptions that take your job history back ten plus years? If this is the case, then it is time to revamp your LinkedIn profile. Your LinkedIn profile should only be a snapshot of your career, not your full resume. People aren’t going to take the time to read a LinkedIn profile that is very long. Recruiters are using LinkedIn daily to find you and they are going to your LinkedIn profile to get an idea of your interests and what you are currently doing. They want to locate your experience and skills quickly and easily. As Jerry Maguire said, “Help me…help you!”

Do you have any recommendations on your LinkedIn profile? Are they relevant to what you currently do? Does your LinkedIn profile have recent recommendations or do they refer back to college times? Remove old recommendations and keep the ones that talk about your skills and what you do best. Keep in mind that unlike receiving endorsements, recommendations stand out to technology recruiters. Recommendations are a very positive, important part of your profile that tell a recruiter a lot about you as an employee. Take the time to ask past employers for a LinkedIn recommendation in order to revamp your LinkedIn profile.

Short Summaries
Is the “Summary” section of your LinkedIn profile blank? Have you written long paragraphs under the “Summary” section? If you answered “yes” to either of these questions, then it’s time to revamp your LinkedIn profile. As mentioned above, your LinkedIn profile is a snapshot of your career, not a full resume. In the summary section, you should be brief and to the point about what you do. You should be including what you are interested in and what you are doing now. Remember that people aren’t going to take very long to look over your profile if it’s too long.

Use Keywords
Are you listing all of your technical skills? Do you use keywords that an IT recruiter uses to find a professional like you? Listing technical skills is a great way to use keywords throughout your profile. For example, if you are a web developer, say that you are a java web developer or a .net web developer. By listing technical skills and adding keywords, you are making your resume more easily searchable for recruiters.

Create a Vanity URL
Have you created a vanity URL for your LinkedIn profile? This is an important part to revamping your LinkedIn profile if you have not already. A vanity URL is a customized URL to your LinkedIn profile. For example, when you first create your LinkedIn profile, LinkedIn gives everyone a long URL with a bunch of numbers and letters after linkedIn.com. Rather than having a long URL to your LinkedIn profile, create a custom profile URL by adding your name at the end. For example a vanity URL looks like this: www.linkedin.com/in/yourname. Having a custom URL is going to make you much more searchable for recruiters as well as making your profile look more professional.

Key Takeaways to Revamping Your LinkedIn Profile:

  • Your LinkedIn profile should be a snapshot of your resume, not your full resume
  • Add recommendations to your profile as they are more important than endorsements
  • Include a brief summary about yourself, your interests and what job you currently have
  • Use keywords and include technology skills
  • Create a custom URL for your profile page  

About Softworld:
Softworld is a multifaceted staffing and consulting firm who is a recognized leader in the industry. With offices across the country we have the experience and infrastructure to support clients on a national level. Softworld has developed expertise across five distinct staffing and consulting practices over the past 20 years that include Technology Services, Clinical and Biometrics, Engineering, Government, and Banking.