Using Social Media for Your Professional Advancement


By Danielle Giacobbe, Delivery Manager

You see it all the time. Social media is so widespread that it is hard to find someone who doesn’t have a social media presence. With that said, it is very important to keep in mind that these computer-mediated tools are not serving solely as a social connector; they are also a great resource for professional advancement. From a potential employer, to an IT recruiter, social media is used as a collateral way of screening an applicant and getting better impression of the candidate’s profile. Take a look at the tips below on how to take advantage of social media in order to establish a professional profile and multiply your career horizons.

Linked In
One of the first things that an IT recruiter does when they receive a resume is to go on LinkedIn and try to find the applicant’s profile in order to verify information. Coming across an incomplete, an outdated, or even a non-existent profile, is not something your potential employer should experience. Instead, when it comes to your professional social media presence, make sure that your LinkedIn profile is current, and that it sufficiently describes your technology skills and demonstrates your career accomplishments. Inadequate or ambiguous information such as dates that are off, jobs that are not listed, or missing employers, are going to hurt your professional social media presence.

Professional vs. Personal
There is one unbreakable rule; when it comes to your professional social media presence, ensure that it is solid. Distinguish between your career background and your personal, everyday activities. Be aware that today everything is searchable and social media allows a hiring manager to go beyond the professional aspect of a candidate and find out more about their cultural principles and social life. Avoid Facebook posts about more personal moments and stay away from political debates on Twitter that have nothing to do with your career development and advancement. Connect with your IT recruiter and ask them how to stay focused.

Show Your Value
From contract, to contract-to-hire, to direct hire opportunities, you work on a project that has specific requirements and demands specific results. There is no better place to talk about your accomplishments and present your technology skills than your social media platforms. Join industry groups and share with others the breakthroughs you had with your team while working on a project. Express your passion in a way that is more indirect and less conventional in an effort to connect with other like-minded professionals.

Get Your Foot In The Door
Are you looking for a new opportunity in an organization you are interested in and admire, but have no way to get your foot in the door? Does the CIO or the hiring manager have a Twitter account where they post? Are they writing blogs or taking part in an online forum where they exchange ideas on industry topics? Draw their attention by following and interacting with them on the social media platforms they prefer. This allows you to introduce yourself to potential employers and demonstrate your technology skills while expanding your network of contacts. People tend to remember individuals they exchange ideas with, so use your professioal social media presence to approach them and make a positive impression.

Be Persistent
Take a look at the social media channels you currently use. When was the last time you posted or shared something? Do you have a professional social media presence, or do you tend to resort to your platforms solely when you are looking for a new opportunity? In order to take advantage of your online presence, you need to make sure it is genuine and persistent. Devote the necessary time and effort to post, share and interact every day, so that whenever you need to boost your professional advancement with your social media you have the bandwidth to do so.

Key Takeaways to Using Social Media for Your Professional Advancement:

  • Make sure you have a LinkedIn account and it is up-to-date
  • Keep your social media presence professional and avoid a more personal tone
  • Convey your professional value through your social media presence
  • Use social media as a way to indirectly approach potential employers
  • Keep your social media efforts persistent and genuine

About Softworld:
Softworld is a multifaceted staffing and consulting firm who is a recognized leader in the industry. With offices across the country we have the experience and infrastructure to support clients on a national level. Softworld has developed expertise across five distinct staffing and consulting practices over the past 20 years that include Technology Services, Life Sciences, Engineering, Government, and Banking.