Innovation Insights

Transforming Media: Softworld’s Platform Consolidation for Paramount

Written by Softworld | Aug 22, 2024 8:35:52 PM

Background

Through television and digital media platforms, our client and its brands connect with kids, youth and adults. They develop original, authentic content for distinct audiences including the Millennial Generation, African-Americans, Hispanic-Americans, LGBT viewers, the American heartland and more. Across the globe, they reach viewers in more than 160 countries with global and locally produced content. In filmed entertainment, Paramount Pictures has a rich legacy of bringing box office blockbusters and timeless classics to the big screen - befitting of its standing as America’s oldest running movie studio.