Our Team

Executive with proven experience creating winning relationships with Global 1000 companies.

Experienced in managing relations with CIOs, CFOs, Chief Architects, Directors of Software Development, Directors of Engineering, Program and Project Management Officers, and Project Managers.

The technology trend that I am most excited about is the growing adoption of Agile Software Development and Project Management practices. The productivity and quality gains associated with adoption of these practices have positioned my clients for growth in an ever changing marketplace.

Specialties: I help clients to expand their Agile capabilities by providing Agile coaching services to transform their organizations and then Agile-skilled team member professional services to support projects going forward.

Over the course of my career, I have had the opportunity to play a myriad of roles across various industries building complex software systems. What I have learned is that the people within any organization want to do their best. They just need leadership to give them direction, basic guardrails to operate within, unbridled support and get out of their way.

The pace of change in today's world is unprecedented and will only continue to accelerate. In order for organizations to continue to thrive they must become adaptive systems that make change part of their DNA.

People will learn technology, processes, practices and techniques. This stuff is hard. What's harder is bringing disparate groups of people together within an organization to create high performing teams and high performing organizations that accelerate delivering great products and services to their costumers. Helping organizations achieve this state is my passion.

A seasoned, strategic sales professional with 20+ years of successful client facing experience. A Scrum Master and Scrum Product Owner and certified customer success manager specializing in building deep, senior level relationships in organizations through solution based selling and trusted recommendations. A proven leader in program management from concept to execution and expanding roles to maximize the business bottom line.

Successfully acts as an Account Executive and sells into various market sizes ranging from small to medium size businesses, education markets, Fortune 500, government agencies and NGOs.

Consistently meets or exceeds targets by effectively prospecting, identifying, qualifying, and managing given territory and pipeline.

An entrepreneurial self-starter who thrives in a fast-paced competitive environment.

A quick and agile learner who is an energetic and an enthusiastic team player.

Highly proficient in full Microsoft Suite, multiple CRM platforms, analytics, as well as marketing automation software.

With over two decades of experience in Agile coaching, project management, and change management, I co-founded Reef Consulting to help organizations achieve quality, speed, growth, scalability, and innovation. As the president of Reef Consulting, I lead a team of agile experts who provide executive coaching, strategic guidance, digital transformation, and change management to fortune 100 clients across various industries.

I hold multiple certifications in agile methodologies, including Scrum@Scale, Scaled Agile Framework Program Consultant (SPC), Certified Scrum Master (CSM), and ICAgile Certified Practitioner (ICP). I am passionate about empowering high performing teams, fostering a culture of continuous improvement, and delivering value to customers and stakeholders. I also enjoy sharing my insights and best practices as an entrepreneur, speaker, and mentor in the Agile community.

Martin is a seasoned expert in leadership development, organizational design, and enterprise transformation. With over three decades of experience, he excels at helping executive teams enhance leadership capabilities, align strategy with execution, and drive operational excellence. His approach integrates Lean, Agile, and Systems Thinking to create high-performing cultures and delivery ecosystems.

Martin holds a BS in Computer Science from the University of Missouri-Kansas City (1991) and an MBA from the University of Kansas (2001). Since earning his SPCT certification from Scaled Agile Inc. in 2016, he has successfully guided organizations across the U.S. and Europe through complex transformations. His work focuses on improving efficiency, adaptability, and competitive advantage by aligning organizational strategy with measurable business outcomes.

Specializing in Lean Portfolio Management, leadership coaching, and value-driven transformation, Martin partners with organizations to prioritize impactful initiatives, manage opportunity costs effectively, and foster sustainable business agility. His philosophy emphasizes tailoring solutions to each organization's unique challenges rather than relying on prescriptive frameworks.

Core competencies include:

• Enterprise strategy alignment

• Leadership development

• Business agility

• Process optimization

• Change management

Martin’s mission is to help organizations sharpen decision-making, deliver value consistently, and thrive in dynamic business environments.

Bob built his career for 20+ years at EMC² eventually leading to the created position of Delivery Architect & Director of Engineering for the Symmetrix/V-MAX Product line (enterprise data center storage infrastructure), EMC²'s flagship product, a $5B product line and 1500 professionals in Product Definition and Development. Since his departure in 2016, Bob has continued as Consultant / Coach as in Delivery Transformation, Planning and implementation working with clients from multiple industries with focus on product delivery system, from idea generation and portfolio management through delivery to customers, both internal and external. "Product" definition has ranged from complex cyber-physical systems containing software, firmware, and hardware through software only products. Products have been for both internal customers, "enablement" value streams (IT) as well as external customers, where product has been Software only through Complex Hardware, Firmware, and Software (robotics.)

Bobs direct industry experience has included roles Development Engineer for Hewlett Packard Medical Products, Principal Consultant Program manager for the EVP of Product Operations of EMC², Group Manager of Manufacturing and a span of control from 125 to 350 test technicians, manager of inventory management, procurement, process engineering, quarterly capacity planning, budgeting and manufacturing, facility build out and Senior Manager of Software Engineering teams. Bob's hands on, "meeting people where they are at" approach has enabled him to build hundreds of working relationships at all layers of large organizations and including with CFO and C-Suite level executives.

Through Bob's leadership in various roles at EMC², Manufacturing successfully scaled from 500th to 100,000th cumulative system shipment. Bob brought his prior hands on implementation experience gained as a Management Consultant to guide his teams through the principles of Lean Manufacturing, Toyota Product System (TPS), Six Sigma and continuous improvement to implement practices resulting in improved productivity 2X, output 4X volume, delivery cycle to 50% , freed $100+ million inventory, inventory control 1000X, all while interrupting mandatory 2-3 engineering change orders per week. Bob's organization was held accountable to the quality of EMC²'s disruptive technology in the marketplace as well as availability. EMC² built its reputation in the market-place on quality and reliability as well as performance and scalability. EMC² was the highest performing stock on the S&P500 for the decade of the 90s.

Highlights of my achievements include:

- Transformed the entire technology stack for 3 Kelly Services brands (Softworld, NextGen, and GTA). Defined and executed the strategy to modernize the IT infrastructure.
- Created the internal controls that enabled Softworld to fulfill SOX requirements following the company’s acquisition by Kelly Services.
- Directed finance and corporate workstreams for the acquisition of Canada’s largest higher education business by Cengage.

Having lived and worked in both the U.S. and Canada, I’ve developed a strong cultural competency that has influenced my ability to build trust between individuals with any background. Furthermore, my background in international finance helps me define strategies that impact business operations across borders.

Enterprise Lean-Agile coach, advisor and trainer with broad software delivery experience. My focus is on the practices and deep principles that deliver value and quality sustainably. I am motivated to help people succeed via win-win solutions to their unique challenges.